Actually, that one has to do with how pricing is structured. It refers to the pricing range of costs. The price point is an end cost, plus markups, less discounts on the scale of what something may be marketed at. The term began with market bargaining.

In fashion, for example, the price point is a point on the range of prices sold at various marketing levels. On that range, the set price is the price point at a given retailing period. So… you begin with the manufacturer's cost plus markup is the first price point on the range of end prices.

Then, there are various merchandising middlemen selling on to each next level with their own markups forming their individual price points from which they negotiate sales on to the next handler.

From there, the retail range for end sales begins with their highest possible profit markup price point down to their lowest possible profit markdown price point.

What frontend retail cannot shift, typically goes to bulk buyouts. These price points of these items are usually a loss for the retail end. But, the price point at a loss is still more better than absorbing a complete loss and being taxed on carry-over merchandise – which is also the reason for clearance sales.