And, OMG! The link bombing! I loathe link bombing. It's the quickest way to put me off ever reading anything by that person. Don't – and I mean DO NOT drop a link to a blog when there is no intention to follow my link and read my work.

That's not how reciproction works!

It's bad enough when someone reads your work and you try to reciprocate but: they either have nothing in their content that interests you; or their writing is so poor that it's all but unreadable.