We buy store brands all the time. Hubby gets a 15% employee discount on store brands. I think he only gets 5% on name brands. Plus, he gets gas points on everything. Add buying on clearance, and Hubby's often walked away with steep savings -- like $4 a pound ribeye recently. We get our prescriptions from the store pharmacy too. That company drog discount is a godsend -- and we get double gas points on pharm purchases.