You're not wrong. The way I come at that though is with the belief that fighting for a more just and equitable society lifts everyone.
As for "how the woke movement is funded" – there is no "woke movement." Woke is not a codified movement, group, or agenda any more than is AntiFa. It's been warped into an umbrella term to demonize all social justice issues. When the right complains about the funding of woke agenda, they lean hard on that old nasty anti-semitic bugaboo of George Soros and the Rothschilds. Everything leaders like Bernie Sanders stand for and any progressive or socialist leaning funding is demonized by them that way – even including Disney.